Nica Kim launched her first collection of handbags in 2005. Since then, an emphasis on strong colours, quirky flourishes, whimsical prints and beautiful fabrics, has seen Nica set the standard for individuality coupled with usability.
The launch was a dream come true for Nica Kim, the designer behind the brand. Whilst studying at the London College of Fashion, Nica won a competition to spend a week with the design team at handbag specialists Creative Ltd. The team at Creative were so impressed with her design skills and creativity that the template was set for the brand that was to become Nica. In 2009 Nica was taken over by TLG Brands, the UK's leading supplier of affordable luxury handbags and accessories, and together they are expanding the brand in new and exciting ways. Nica now sells jewellery and is set to launch Nica London, a beautiful leather range, in December 2010.
Nearly six years on Nica now has ten collections under her belt. Owing to its fantastic combination of brilliant design and affordability Nica has achieved instant success in the UK handbag market. The collection is sold in over 400 retailers in the UK alone, from fashion boutiques to leading department stores and is currently the largest independent handbag range in Topshop.
Nica is a key player in the international market. It is currently sold in 25 countries ranging from the U.S.A, Japan and Australia to Nica’s home country of Korea. Nica is constantly strengthening its international presence by showcasing at key international trade fairs, attracting new customers worldwide.
Its originality and affordability makes the brand a favourite with the press. The latest range of original and fresh designs is often spotted in glossy fashion magazines and weekly style supplements.
Nica creates handbags to help a woman express her individuality and as a result the brand appeals to customers of all ages and styles. The typical Nica customer enjoys trend led fashion but wants to stand out from the crowd with an individual flourish.
The collection is charming, playful and quirky. The styling is casual but finished with intricate embroideries and beautiful hanging charms. Nica's signature is her print work. All her bags are lined with a pretty leaf design and the summer bags are decorated with gorgeous floral patterns and landscape creations.
The new collections showcase the exciting development of Nica products. Watch this space for an even greater international presence and a continued evolution into an all encompassing lifestyle brand.